Press Release

118 Group completes acquisition of Cardwell Marketing and Intelligent Data Group

118 Group Limited, the leading provider of B2B data and marketing data solutions, has successfully completed two acquisitions in the last quarter of 2017.

118 Group completes acquisition
118 Group completes acquisition
At the end of September 2017, 118 Group Limited successfully acquired Cardwell Marketing Ltd (Cardwell) – a B2B direct marketing and database service provider based in Leamington Spa.  This was closely followed by their acquisition of IDS Data Services Ltd (IDS), trading as Intelligent Data Group, on 30th November 2017 – a B2B direct marketing and database service provider based in Glasgow. The acquisitions are a significant part of the 118 Group’s ambitious growth strategy to broaden their sales expertise and client base, enhance and consolidate the product portfolio, and to improve the overall customer experience. In a joint statement, the owners Paul Spinks and Patrick Bradshaw said: “The addition of Cardwell and IDS into the 118 Group portfolio supports our ambition to grow the business and to continue to build on our reputation of providing excellent business data solutions for all our clients, both large corporates and smaller enterprises. They continued: “The integration of Cardwell and IDS into the Group will strengthen their brands and enable them to leverage the resources of being part of a larger group. Ian Merriman (Cardwell) and Susan McFarlane (IDS) bring between them over 40 years of experience in the B2B Data industry and they, along with their teams, will significantly strengthen our sales capability within the Group.”  About 118 Group 118 Group, with Headquarters in Sutton Coldfield, are the leading provider of B2B wholesale business data and marketing data solutions.  Market Location and 118 Data Resource are part of the 118 Group.
  • 118 Data Resource : Pre-eminent supplier of wholesale business data in the UK
Data assets have unparalleled coverage of UK business population. Market-leading position built on superior data quality and service.
  • Market Location : Leading provider of business data and database solutions
Uniquely integrated combination of proprietary data assets, marketing data expertise and technology. Market-leading position built on superior data quality and service About IDS Data Services Limited IDS ( are a B2B direct marketing and database service provider based in Glasgow and an impressive list of clients from across the UK.  Susan Macfarlane is the owner and Managing Director of IDS and she and her team will join the 118 Group, with Susan leading the commercial growth efforts of the IDS business. The IDS team have an impressive range of experience and knowledge of the B2B data industry, and in addition are renowned for their excellent account management skills that promotes loyalty from their customers and respect from their competitors. About Cardwell Marketing Limited Cardwell ( is a B2B database service provider who have a solution orientated approach to providing increasingly complex data and data management solutions for large businesses.  Ian Merriman, the founder and Managing Director and his team will join the 118 Group, with Ian reporting into the Board.