Blog Articles

  • Author: Jane Bray
    Date: 27th November 2016
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    Businesses need to ensure their marketing expectations are met – particularly when it comes to telemarketing. Call centre operations can be expensive, so when they offer bottom line benefits you ...
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  • Author: Jane Bray
    Date: 3rd November 2016
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    When creating an email campaign to draw in new business, it’s crucial to be both engaging and informative. More importantly than this is to speak to the audience you’re addressing; ...
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  • Author: Katie Beckley
    Date: 3rd November 2016
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    Our info-graphic demonstrates why it is essential for businesses to perform regular data cleansing on their database to improve business processes and marketing activities.
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  • Author: Jason Chainey
    Date: 29th October 2016
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    Click-through rates can prove to be a very effective measurement of how well a business to business (B2B) email marketing campaign is performing, so it’s no wonder that companies are so keen ...
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  • Author: Jane Bray
    Date: 12th October 2016
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    How to increase your sales What is a close? ‘putting an end to’ or ‘finishing something’. In selling, this means the process used to bring your customer to a decision, whether it be ...
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  • Author: Jane Bray
    Date: 30th September 2016
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    Creating a compelling sales pitch or lead-generating email is only half the battle; you also need to know that you’re getting your information to the right person. While all contacts ...
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  • Author: Katie Beckley
    Date: 19th September 2016
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    Direct mail allows small businesses to communicate with potential clients in a unique and personalised way. Here, Paul Cross, Head of Product and Marketing at Market Location, explains how. The election ...
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  • Author: Jane Bray
    Date: 14th September 2016
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    Email marketing can be a great way to make potential and returning customers aware of your business. But to ensure that your email stands out in a crowded inbox, your message ...
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  • Author: Jane Bray
    Date: 10th August 2016
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    We have created the following infographic as a guide to creating the perfect landing page for your B2B marketing campaign.
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  • Author: Katie Beckley
    Date: 29th July 2016
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    Advice to help you navigate the ever expanding digital marketing landscape The financial benefits of creating a marketing campaign that goes viral can be huge, but getting large numbers of people ...
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