B2B Email Marketing Case Study
Neil Sherring, CEO of Windsor Telecom, talks to us about why they still continue to choose B2B Email Marketing from Market Location after more than 10 years.
The Business Objectives:
Market Location proposed that we should test their B2B Email Marketing solution to meet these objectives and we’ve never looked back since.
Why Market Location?
“We chose to work with Market Location for a number of reasons, but specifically because they had a large database of business email addresses that had double opted-in to receive third party email campaigns. We also liked the fact they were a trusted UK brand and had developed their own email marketing broadcast software.
By targeting The Market Location Database of Businesses we can reach a very large proportion of the UK’s SME population quickly and cost effectively.”
“On average we broadcast 120,000 emails every week. Each email campaign contains around 40,000 emails, and we complete three targeted campaigns every week. Our open rates are consistently around 15 – 20% and the campaigns produce a steady stream of new enquiries for our telesales team to follow-up. In fact, the consistency of the email service has allowed us to increase the number of emails we send, grow our company turnover and increase the number of sales people we employ.”
What specifically do you feel Market Location were able to add to your email marketing campaigns?
“Market Location are database marketing experts and this is apparent by the quality of their email database. We’ve tested other providers in the market and still come back to using them.”
Anything else you would like to add?
“In short, we continue to use the Market Location email service because it makes good business sense!”
About Windsor Telecom
Windsor Telecom is a leading UK telecoms provider. Their services include providing local and 03 UK wide phone telephone numbers, 0800 free-phone numbers, 0845 business numbers, inbound call handling and porting services