The Portal Group

B2B Email Marketing Case Study

Find out how we helped The Portal Group lower their cost per lead from email marketing, by targeting our highly accurate business email data.

The Portal Group Case Study


The Portal Group of companies provide a unique range of end-to-end financial solutions and investment opportunities for businesses, professional advisors, and individual clients. Recent legislative changes created an opportunity to introduce seminars to help professionals.

The Challenge

The Portal Group were already using an email marketing database, but were looking to improve that experience in a number of areas. Critically, the data quality could not be lowered as the message was targeted at niche businesses.

The Solution

We provided dedicated support, a targeted database of equal size, instant access to view the campaign metrics and a clear campaign program.

The Results

The cost per lead was lowered and to date 1:133 businesses have enquired about the seminar. The online campaign reporting also provided clear statistics in which the campaign metrics could be measured. The Portal Group Case Study